You are in charge of the office. You now have access to the website. You even have the legal documents. Everyone knows, though, that you are not a legitimate firm until you have your t-branded shirt.
Company tees have a lengthy history dating back to the 1950s in Miami, when local resorts experimented with putting logos on t-shirts, including Walt Disney’s famed Mickey Mouse. Today’s business t-shirt is just as useful, providing several benefits to both large and small businesses.
We’ll walk you through every step of the process, from brainstorming ideas to printing your shirt, in this Ultimate Guide to Business T-Shirt Design. Here’s all you need to know, no matter how much (or how little) experience you have.
Figure out why you need a shirt
There are numerous reasons to desire a company tee. These business t-shirt goals will help you understand why you need a shirt and what you want it to do during the design process.
You can give away promotional business t-shirts free to keep your brand in the minds of potential clients and customers.
This turns everyone who wears your t-shirt into a walking billboard. Your t-shirts could generate buzz and create a first impression of your company if enough individuals wear them, especially if they are combined with a striking image.
A company t-shirt is an ideal souvenir for meetings with potential clients, investors, or partners, as it will remind them of how great you are later.
Since a picture is worth a thousand words, business t-shirts are the ideal elevator pitch. A solid t-shirt design conveys the world that your brand has to offer with strategic pictures and a small amount of text.
Consider the Pharmaceuticals shirt, for example. The green colour schemes and stunning nature photos are obvious choices, but the large fist and art style give it a more forceful and tough vibe. People’s perceptions of a brand are influenced by the design of their t-shirts.
Define your budget, quantity and timeline
Start your business t-shirt design process by figuring out a few specific details, just like any other project.
Quantity: How many do you need?
The optimum printing method to chose is directly proportional to the number of shirts you require. Some methods are designed for large-volume orders, while others have a high per-unit cost, limiting them to lower quantities unless you have a significant budget.
Budget: How much can you spend?
More shirts aren’t the only benefit of a larger budget. It will be more expensive to print more detailed photographs with more colours. Do you like softer shirts or a V-neck? That budget should be increased. Consider your budget early on so you can strike the right balance between your creative alternatives and the number of t-shirts you’ll need.
Timeframe: When do you need the shirts?
It takes time to design something. Printing does as well, with varied production turnaround times depending on the method. Establish flexible timelines that allow you to work on a design and interact with your printer.
Once you’ve nailed down these details, you’ll have all you need to choose the best t-shirt printing method.