Designers, retailers, and periodicals hire fashion creative directors to set the creative tone and vision. A variety of fashion industry experience is essential. This experience will help you prepare for a high-profile job that may be both fulfilling and lucrative.
Fashion and Design Experience
A Bachelor of Fine Arts in Design or Fashion can help you break into the fashion industry. Plan to spend 10 years after graduation obtaining professional experience in fashion writing, design, marketing, photography, video, events, and entertainment in the United States and/or overseas.
As you go, compile a portfolio of your work and professional recommendations, as well as a resume that is purposefully designed to highlight the breadth of your fashion experience.
Fashion creative directors are responsible for huge teams and various departments at the same time, so they must have a strong background in management and project completion, as well as a keen eye on profit and the bottom line. Consider getting a Master of Business Administration in Fashion Management and then working in the garment management business to obtain experience-directing teams.
As you advance into design management positions, you will have the opportunity to hone your creative vision while leading a team of other designers. This gives you valuable experience seeing a creative vision through from start to finish.
Marketing and Branding
The days of creative directors being exclusively designers are long gone in our social media-driven era. Fashion directors must now develop their own personal brands, have a strong social media presence and following, and have a solid understanding of how social media marketing works.
The majority of designers and magazines use well-known media figures to represent them. Keep up with the latest fashion trends, particularly those shown during fashion weeks in New York, Paris, Milan, and London. Create a social media presence on Facebook, Instagram, Twitter, and Pinterest, as well as a blog if possible. Invest in brandi training and classes to get the inside scoop.
Build Good Relationships
In the fashion industry, hiring for creative director positions is extremely competitive and well-publicized. It may come down to who is well-known and has the necessary connections among eligible candidates. Begin making contacts with mentors and leaders in the fashion industry as early as your undergraduate studies.
Internships, particularly in prominent fashion businesses and newspapers, can help you gain experience. Wherever you can, be helpful, and willing to learn from individuals with more experience than you. As you gain experience in the industry, go out to individuals who are just starting out and offer them the same assistance.
Surround yourself with a group of successful fashion professionals, and your aspirations of becoming a creative director will come true.
Above all, within an advertising agency, the position of advertising creative director is quite significant. A role ensures that creative team members have the resources necessary to achieve the vision of an ad and execute it efficiently. That should be the aim if you want to become a good Fashion Creative Director.